Naming Rights

Sponsorship that pays huge dividends

Naming rights are the highest-level sponsorship available to a company or business and can offer the greatest reach, community recognition and impact on a target audience.

Naming rights entitle a sponsor to integrate and align their business name and brand into a public City facility. Each naming rights partnership may include different assets which deliver promotional value and brand recognition to the sponsor. (ex. space for signage on the exterior of a building, or facility name in all City communications).

Combine assets throughout our facilities to maximize your brand recognition. Contact the Sponsorship team to discuss opportunities that align with your priorities.

Peterborough Memorial Centre

Box Office: Status: Sold (Grant Thornton Peterborough LLP)
Club Lounge: Status: Sold (Gibson's Finest)
Restaurant: Status: Sold (Gibson's Finest)
Executive Suites: Status: Sold (Baker Tilly Peterborough KDN LLP)
Ice Pad: Status: Available
Sky Box: Status: Available
East Lobby: Status: Available

Healthy Planet Arena

Facility Naming Right: Status: Sold - Healthy Planet Arena
Ice Pad 1:Status: Sold - The Gardener Pad
Ice Pad 2: Status: Sold: Sign-a-fied

Kinsmen Centre

Ice Pad 1: Status: Sold: Mr. Lube Peterborough
Ice Pad 2: Status: Sold: Caley's Crease

Quaker Foods City Square

Park Naming Rights: Status: Sold (Quaker Foods)
Skating Rink: Status: Available
Summer Stage: Status: Available

Bowers Park

Baseball Diamond 1: Status: Available
Baseball Diamond 2: Status: Available
Baseball Diamond 3: Status: Available
Baseball Diamond 4: Status: Available

City Fields at Trent University

Complex: Status: Available
Ball Diamond: Status: Available
Sports Pitch: Status: Available

A soccer game at Eastgate Park while the sun is setting

At Various City Locations

New Twin Pad Arena Complex (Lansdowne Street West): Status: Sold - Miskin Law
Skate Park (McDonnel Street): Status: Available
Library Commons Parkette: Status: Sold - LLF Lawyers
East Gate Complex (Ashburnham Drive): Status: Available
Riverside Park at James Stevenson Park: Status: Available

Guidelines

Each naming right has an annual fee and may be combined into a package with additional facility assets to create greater brand or business profile.

All naming rights fees and packages are separate of production costs. Production costs are the expense of the sponsor unless otherwise negotiated, and include any costs associated with design, fabrication, and installation of a sponsors branded profile.

All naming rights sponsorship are subject to City approval processes and require a minimum of 10 years on buildings or field complexes, and 5 years on facilities within a building or field complex.

Sponsorship in Action: Real Life Examples and Opportunities

Rink board and wrapping with Mr. Lube sponsorship advertising on it.

Let's Connect

We welcome a conversation to determine the program or event that best aligns with your business objectives and audiences. Contact us today to discuss how you can be involved.

Scott Elliott
Corporate Sponsorship Program Manager
City of Peterborough
500 George St. N.
Peterborough, ON K9H 3R9

Phone 705-742-7777 ext. 1879
Email Scott Elliott